Relationship or Innovation orientation in B2B markets: Empirical results from an emerging market
نویسندگان
چکیده
preview 1 Relationship or Innovation orientation in B2B markets: Empirical results from an emerging market
منابع مشابه
Exploring the link between market orientation and innovation in the European and US insurance markets
Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and th...
متن کاملThe moderating role of managerial ties in market orientation and innovation: An Asian perspective
a r t i c l e i n f o This empirical study contributes to the extant literature by investigating the relations among market orientation, managerial ties and innovation simultaneously and interactively, from an Asian perspective. Our findings reveal that customer orientation and interfunctional coordination have a positive impact on innovation. Moreover, managerial ties play a moderation role in...
متن کاملThe Influence of Agency Costs on Dividend Policy in an Emerging Market: Evidence from the Tehran Stock Exchange
Dividend policy has long been an issue of interest in the financial literature. To date, a number of studies published on agency costs and dividend policy but most of them are on developed markets, It is well known that the emerging markets are quite different from developed markets in all respects. So, the existing published evidence is of limited relevance in identifying the influence of agen...
متن کاملThe form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets
This study investigates whether the relationship between firm-level product innovativeness and new product performance is curvilinear, and whether the nature of this relationship is dependent on organizational and environmental factors in both developed and emerging market contexts. Using primary data from 319 UK and 221 Ghanaian companies, this study shows that in both developed and emerging m...
متن کاملImpact of Market Orientation and Innovation on Entrepreneurship and Value Creation for Customers in Food Industry’ SMEs
The present research carried out to study the relationship of market orientation and innovation and their effect on entrepreneurship and value creation for customers. To do so, as the sample was unlimited, 241 active companies in agriculture and food industry were selected as the samples by random sampling method. Via standard questionnaire, we gathered data on managers and senior experts' opin...
متن کامل